Welcome to My Blog
Topics in Applied Integrated Marketing Communications
Set Up a UX Research Project
Starting any marketing research project can be completely overwhelming. This list is intended to serve as a guide for other new marketing researchers as they begin their marketing research journey.
Four Data Collection Methods for UX Research
After setting up my research plan, I was ready to start collecting data. This post dives into four methods of data collection I used for my Spotify Academy research project, including Before and After Tests, UX Surveys, Focus Groups, and Interviews.
Presenting UX Research Through Storytelling
Using storytelling to present information during a presentation is a very effective way to keep people engaged throughout.
The Key to Building Flexible Teams
Our creative team used Agile to complete a project none of us knew how to do at the offset to create our own podcast and deliver four episodes in the course of three two-week sprints. How did we do it? This project management methodology taught me how to be a better team player.
How to Build a Brand They'll Love
After a six-year career building visual brand identities including logos, business cards, webpage design, social media graphics and more, I’ve learned a lot about how to make a beautiful brand. But I’ve come to realize that while the outer aesthetic of a brand is important, it doesn’t mean anything if it doesn’t have heart. The creative brief is the essential heart and soul of a professional brand. Here’s why that matters.
A Checklist for Podcast Producers
On recording days of our Marketing by the Minute Podcast, it
seemed preparation time flew by regardless of how early we arrived to the media lab from the Western Washington University Marketing Program. Our guest’s time was valuable, so it was essential that we were ready no matter what. I created this helpful checklist to help other producers pay attention to every detail before, during and after the show recording. So here it is, the ultimate pre-episode recording checklist for producing the podcast on recording day.
Topics in Digital Marketing
Every website visitor presents a new opportunity to provide the best possible customer experience, which in turn can lead to more conversions. CRO and A/B testing provide the insights we need to take advantage of those opportunities.
Organic social media is the best way to connect with your potential and existing customers online by “listening” to understand their interests and challenges, building their trust through customer care, and creating content that will engage.
Every website visitor presents a new opportunity to provide the best possible customer experience, which in turn can lead to more conversions. CRO and A/B testing provide the insights we need to take advantage of those opportunities.
Buyers are better-informed than ever, and want to work with brands that provide deeply engaging content that is customized to their unique interests and goals.
