Professional Experience

Resume highlighs

Work Experience

 

Account Manager

Toolhouse, Inc.

Bellingham, WA 2023-Present

 

Director of Analytics

Western Washington University Marketing Program

Bellingham, WA 2022-2023

 

Director of Design

The Lones Group, Inc.

Bellingham, WA 2015-2021

 

Education

Bachelor of Arts Degree

Major: Business Administration, Marketing Concentration

Western Washington University Department of Business and Economics

 

Awards and Honors

  • Graduated Magna Cum Laude
  • Major GPA 3.80
  • 2022 Student Champion of WWU Marketing Case Competition

 

UX product ownership

  • Roadmap: led the execution of a hypothesis- and data-driven roadmap to create products that test students’ retention and user experience after taking the Spotify Advertising Certification course.
  • Goals: Defined successful product outcomes with clearly measurable objectives and key results. Created accountability against goals. 
  • Experimentation: leveraged online controlled experiments and quantitative and qualitative insights to help Spotify make data-informed decisions. Make tradeoffs that balance long-term and short-term growth that benefit the user (students and small business owners).
  • Communication: communicated insights and recommendations to Spotify clearly and concisely through data visualizations and narrative writing capabilities. 
  • Leadership: led and inspired team and partners through ambiguity, challenges, and pivots. Influence positive outcomes by working across the team, cross-functional partners, and leadership.

Press release

A brief overview of my journey thus far, and a bit about my plans for the future.

Business card