Welcome to My Portfolio

UI/UX research report

To create this 5-part strategic recommendations deck, I conducted market research including a survey, before and after tests, a focus group and customer interviews, and analyzed the results to deliver research-driven recommendations.

Analytics, Design & Social Media

Silfab Solar Social Media Review

  • Performance Overview
  • Social media strengths
  • opportunities
  • Instagram Reels sample

Sprint Review Analysis

Introducing the Sprint Review Analysis workbook! This digital marketing performance review template enabled 4 teams to consistently accumulate distribution and promotion results and easily report insights to the client. *Report product and design by Nicole Shive

See the presentation of our marketing strategy that won

Champion, 2022 WWU Marketing Case Competition

with special thanks to

Marketing by the Minute Podcast

Producer view of Riverside podcast recordings. Features episode 2 with Ashley Hann and hosts Clay Ashworth and Claudia Webster recorded August 4, 2022. Click episode 2 link below to see the final cut on YouTube!

MARKETING BY THE MINUTE is a podcast all about marketing. Our eight-person team created this show from the ground up. My role was producer and co-script writer for each episode. I ran our digital recording studio on Riverside.fm, and stayed in the WWU Media Lab recording room with our hosts to keep the show running smoothly during recordings. *Logo and WWU webpage design by Nicole Shive

Episode 1: Lizzie Rice

UX Designer, Nordstrom
2019 Graduate, WWU College of Business of Economics. 

Episode 2: Ashley hann

Brand Strategist, Coach
2014 Graduate, WWU College of Business of Economics. 

Episode 3: eLISABETH jACKSON

System Strategist, Coach
2014 Graduate, WWU College of Business of Economics. 

Episode 4: nICK wEAVER

Product Owner, InDebted
2015 Graduate, WWU College of Business of Economics. 

GardenBox Product Pitch

Introducing GardenBox! This slide deck showcases our Sustainable Product concept for Dr. Baskentli’s Marketing and Sustainability class at WWU. The product pitch slides feature the STP and Marketing Mix strategy for our one-of-a-kind concept. *Logo and slide design by Nicole Shive

marketing situation analysis

This report features a industry, firm, and competitive analyses for Spotify and the Audio Streaming industry. We applied several marketing frameworks, including a SWOT Analysis, Five Forces Analysis, 3-Circles Targeting Analysis, and needs-based segmentation to develop a strategic marketing plan.

market research

I collected, analyzed, and used marketing research to make effective marketing decisions. These projects gave me the platform to practice running statistical tests and communicating the research findings and their implications.  

Market Segmentation Analysis

segment correlation analysis

PROFESSIONAL BRAND DESIGN

Click on each brand mockup to see a closer look into my passion for logo and brand design. These are three of my all-time favorite brands I designed during my 6-year term at The Lones Group.