Welcome to My Portfolio
UI/UX research report
To create this 5-part strategic recommendations deck, I conducted market research including a survey, before and after tests, a focus group and customer interviews, and analyzed the results to deliver research-driven recommendations.
Analytics, Design & Social Media
Silfab Solar Social Media Review
- Performance Overview
- Social media strengths
- opportunities
- Instagram Reels sample
Sprint Review Analysis
Introducing the Sprint Review Analysis workbook! This digital marketing performance review template enabled 4 teams to consistently accumulate distribution and promotion results and easily report insights to the client. *Report product and design by Nicole Shive
Marketing by the Minute Podcast
MARKETING BY THE MINUTE is a podcast all about marketing. Our eight-person team created this show from the ground up. My role was producer and co-script writer for each episode. I ran our digital recording studio on Riverside.fm, and stayed in the WWU Media Lab recording room with our hosts to keep the show running smoothly during recordings. *Logo and WWU webpage design by Nicole Shive
Episode 1: Lizzie Rice
UX Designer, Nordstrom
2019 Graduate, WWU College of Business of Economics.
Episode 2: Ashley hann
Brand Strategist, Coach
2014 Graduate, WWU College of Business of Economics.
Episode 3: eLISABETH jACKSON
System Strategist, Coach
2014 Graduate, WWU College of Business of Economics.
Episode 4: nICK wEAVER
Product Owner, InDebted
2015 Graduate, WWU College of Business of Economics.
GardenBox Product Pitch
Introducing GardenBox! This slide deck showcases our Sustainable Product concept for Dr. Baskentli’s Marketing and Sustainability class at WWU. The product pitch slides feature the STP and Marketing Mix strategy for our one-of-a-kind concept. *Logo and slide design by Nicole Shive
marketing situation analysis
This report features a industry, firm, and competitive analyses for Spotify and the Audio Streaming industry. We applied several marketing frameworks, including a SWOT Analysis, Five Forces Analysis, 3-Circles Targeting Analysis, and needs-based segmentation to develop a strategic marketing plan.
market research
I collected, analyzed, and used marketing research to make effective marketing decisions. These projects gave me the platform to practice running statistical tests and communicating the research findings and their implications.